"Half page is a Sunday strip format that is roughly 10 inches high and 14 inches wide. Today it is the largest and most complete format for most Sunday strips, including Peanuts, Prince Valiant, and Doonesbury. The half page Sunday strip was introduced in the 1920s, to fit two Sunday strips on a single page. Some strips, such as The Phantom, Mandrake the Magician, and Terry and the Pirates were introduced in this format. Other strips, such as Flash Gordon and Blondie had panels rearranged, cropped, or removed to make the full page fit in a smaller size. "
http://en.wikipedia.org/wiki/Comic_strip_formats
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